Make the goal usable.
Turn a meeting target into visible activity, conversion rates and real team capacity—not a hopeful dashboard number. Plan the next twelve months, not just next Monday.
SALES ENABLEMENT. BACK ON SOLID GROUND.
Better
conversations.
Less sales
theater.
AI-powered groundwork for MSP sales teams.
Know what to do. Bring something useful.
Let the humans do the talking.
MSP SALES. HUMAN CONVERSATIONS.
+MEET G.FRIENDLY FACE. AGENTIC ATTITUDE.↗
+ BUILT EXCLUSIVELY FOR MSPS AI DOES THE DIGGING HUMANS DO THE TALKINGALL GROUND GAME. NO AIR COVER.
MEET GROUND SCORE
A plan to get there.
A reason to talk.
Risk Intelligence Ground Score (RIGS).
Practical preparation: the work to plan, the signal to bring, and room for a human conversation.
01 / ACTIVITY PLANNINGMEETING-TO-ACTIVITY MATH
“We need more meetings.”
Okay. Let’s do the math.
Turn a meeting target into work you can actually plan.
4 meetings96 meetings
338suspects to recon
72renewal dates
24meetings
Default assumptions: 80% provider reveal, 55% MSP, 16% date discovery and 33% buying-window conversion. Includes retries, six-month recycling and shared visit capacity. Directional, not guaranteed.
Build my full Ground Game PlanBring a reason to talk.
Turn a company domain into useful educational context: email-security signals, available exact-domain business-email, name, title, record-count, and source rows, plus practical next steps. Bring a specific brief, not another generic “checking in.”
Keep people in charge.
AI can support research and preparation. People own the judgment, outreach and relationship. Use the plan and shareable risk brief to make that human conversation better.
ACTIVITY PLANNING
Ground Game Plan
Work backward from a meeting target into a configurable twelve-month activity plan, then export or share it with your team.
Build a free game planRISK INTELLIGENCE
Ground Score
Free, no-sign-in domain reports with email-security signals and observed business-email and source context. Explore the example or open a report.
Open Ground ScoreTHE OUTPUT ISN’T MORE NOISE. IT’S A BETTER FIRST CONVERSATION.
INDUSTRY CONTEXT / NOT A COMPANY FINDING
Why the groundwork matters.
Breaches involving a human element
Verizon observed a human element in 62% of analyzed breaches. This is a report-wide breach attribute, not a probability for any individual organization.
Verizon 2026 Data Breach Investigations Report · 2026 Verizon's global 2026 DBIR: more than 22,000 confirmed breaches involving organizations in 145 countries; incidents in scope were Nov. 1, 2024–Oct. 31, 2025.Breaches with ransomware present
Verizon observed a ransomware action somewhere in the attack chain in 48% of analyzed breaches. It describes reported breach cases, not the chance a company will experience ransomware.
Verizon 2026 Data Breach Investigations Report · 2026 All breaches in Verizon's global 2026 DBIR dataset; more than 22,000 confirmed breaches involving organizations in 145 countries, with 2025 as the primary caseload.Global average cost of a data breach
IBM reported a US$4.99M global average breach cost. It is an average across studied breaches, not a forecast or expected loss for any individual company.
IBM Cost of a Data Breach Report 2026 · 2026 IBM/Ponemon 2026 study of breaches experienced by 602 organizations globally between March 2025 and February 2026; cost is reported in USD. OUR VERY NON-DISRUPTIVE BELIEF
People still buy
from people.
Wild concept, we know. Better software should make you a more prepared human. Not a more efficient spam cannon.
AI-POWEREDHUMAN-DELIVERED
FIELD NOTES EXPERIMENT 001
A little less jargon.
A little more honesty.
THE SALES THEATER TRANSLATORCorporate speak.
Corporate speak.
Human subtitles.
For those moments when the pitch deck has more buzzwords than the product has features.
100%ARTIFICIAL SINCERITY DETECTED
SATIRE. NO SALESPEOPLE WERE SCANNED.WHAT THEY SAID
“Just circling back to bubble this up to the top of your inbox.”
TRANSLATING FROM CORPORATE…
WHAT THEY MEANT
“I don’t have a new reason to email you.”
+
The ground game: Lead with one useful insight. Give them a reason to care.
01 / 06
Better preparation.
Real conversations.
We’re Ground Game Labs. We build sales enablement software for MSPs who would rather have better conversations than another tab open.
AI agents help us research, build, and ship. Humans make the product decisions and keep the relationships. The goal is simple: less prep work, more useful conversations.
OUR PARTNER IN THE FIELDChannel Pipeline
Our primary sales and go-to-market partner. We build the groundwork; they bring the human sales motion and MSP relationships.
Meet our partnerA FEW THINGS ABOVE GROUND
Good questions.
Straight answers.
HUBSPOT INTEGRATION: PLANNED
Use Ground Game Plan to turn a meeting goal into a practical activity plan. Ground Score’s free, no-sign-in domain report adds observed business-email and source context to a shareable brief, so your team can bring a useful reason to the conversation.
No. The goal is to help people prepare and do the work, not to replace them with a thousand-message sequence. AI supports development, research, and content operations. Humans keep the judgment, outreach, and relationships.
Ground Score brings together public domain signals, email-security checks, and available exact-domain business work-email, name, title, record-count, and source rows. Those rows are historical evidence, not verified people or proof of a current compromise. Use its practical next steps to start an informed conversation—not as a security audit.
HubSpot is on the roadmap, including company enrichment and report links. Explore the planned CRM workflows or contact us to discuss your team’s integration needs.
Start with the free calculator, review pricing, or contact our team with a product, demo, or pricing question. A conversation does not start a subscription or an automated outreach sequence.
THE CONVERSATION STARTS HERE